I love bringing all sorts of content to help you grow your business. From looking at tech solutions, to staffing strategies, to how to deal with the pandemic. This week is all about sales! This episode will particularily appeal to property managers getting more properties. One of the most integral parts of your growing your business is finding new clients. When it comes to business development, there’s good news and there’s bad news.
The bad news? Getting new clients can be a daunting, tedious and time consuming task. So many of us often avoid re-evaluating our processes.
Here’s the good news: If you are a property manager or looking to grow your client base in general, you’re likely sitting on a major opportunity for improving your processes.
On the bench this week, is Brooke Pfautz from Vintory. He is a serial entrepreneur who has been there and done that when it comes to accelerating business growth. So much so that he has put it all in a newly published book; From 0 to 500 Properties in Five Years: A Playbook on How to Grow Your Short-Term Vacation Rental Inventory.
In this interview we cover off the seven step process that he uses with his clients to help them grow their portfoio.For Brooke, the key is in breaking the sales funnel into small, bite-sized pieces that you can easily manage and organize systematically. If you are getting started, if you are growing or if you are looking to re-assess the way you ! With a few adjustments, you'll begin to see the returns you've been looking for.
Brooke Pfautz is one of the industry's foremost experts in growing vacation rental inventory. He got his start in the industry in 2007 when he co-founded Vantage Resort Realty in Ocean City, MD and took an idea on a napkin to more than 500 properties in just five years. After a successful exit, he went on to grow inventory for other major vacation rental brands as a Chief Business Development Officer in multiple destinations.
Most recently, as an executive at a leading vacation rental software company, he saw first-hand through MasterMind groups that he launched and facilitated what worked and what didn’t for the 20 largest and most successful companies in the country. Today, Brooke leads Vintory, the first and only CRM & Sales and Marketing Automation Platform designed exclusively for Vacation Rental Managers to grow their inventory. At Vintory, a team of over 50 growth experts are laser focused on one thing: helping VRMs hit or exceed their inventory growth goals.
Another episode you don’t want to miss!
Chapters
00:00 How To Grow Your Inventory w/Brooke Pfautz
01:37 Brooke’s Background and Vintory
03:27 What does inventory actually mean?
05:39 Core fundamentals that every single company should be implementing into their business.
06:57 How to build out key messaging blocks to generate leads
12:40 Why landing pages are the best way to build a sales funnel
16:25 What are good USP strategies
16:50 Finding out what makes you unique and what is your why?
18:44 How to make being a local business part of your USP
19:42 How to find your customer.
24:53 What are trust icons and why are they important?
29:06 What is social proof?
31:00 How do you make a compelling offer?
32:06 How to craft a great call to action.
32:26 Good vs Bad mailing campaign
33:48 How do you make sure the mail gets to the right person?
37:55 Where and how to find your clientele
44:51: Brooke’s book
Show Links
LinkedIn: https://www.linkedin.com/in/d-brooke-pfautz-1a4a4a1/
Facebook: https://www.facebo
