If a photo is worth a thousand words, then a video must be worth at least a million. But if you don't have the following, then you don't have the views. This is why you should consider pairing with an influencer to spread the wings of your brand. The booming popularity of social media has allowed us to connect with customers like never before. Now, consumers can simply log onto their social media apps and discover a slew of personal recommendations of their favourite celebrities and influencers on where to take their next vacation.
In this podcast, we’re going to delve deeper into the value of influencer marketing, ground rules, why it works so well, and discuss Gonthong’s experience of how she used influencer marketing to grow their brand awareness, increase customer loyalty and drive direct bookings.
00:00 How to grow your hospitality business with influencers
00:59 How do you find good influencers
04:15 How do you know which influencer is right for your brand
04:53 Why use influencers for marketing
06:41 How to Encourage Better Deliverables From Influencers
08:50 Using influencers to define your audience and increase awareness
10:34 What do you pay influencers
10:47 Re-using influencer content
12:16 Giving influencers freedom to be creative
14:42 Building discussion and engagement on social media after an influencer post
16:40 Preparing your staff and busines for influencers
Contact Info
https://www.khaosokaccommodation.com/
https://www.khaosokecoresort.com/
https://www.facebook.com/ourjunglehouse
https://www.facebook.com/ourjunglecamp
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