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Today's episode, is one that I have seen bring huge value to operators that I work with. It is a topic which is often overlooked but could be vital to any thriving hospitality business – leveraging Public Relations (PR). In a world where online presence can make or break a brand, understanding how to utilise PR effectively can give you a competitive edge.
The subject of PR is so fascinating, not only because of its complexity but also because of its potential to amplify your business's presence and reputation. My guest, Jessica Gillingham, the founder and CEO of Abode Worldwide, will uncover why PR is not just about media exposure but a comprehensive strategy that could redefine your brand's outreach and profitability. Whether you're looking to expand your customer base, elevate your brand image, or improve community relations, this episode is loaded with insights that will steer your accommodation business in the right direction.
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Chapters:
0:00 - Introduction: Strategies for Effective PR in Hospitality and Short-Term Rentals
2:45 - The Importance of PR and Touch Points in Customer Acquisition
5:58 - Allocating Budget for PR: Deciding How Much to Invest
8:32 - Case Study: Airbnb's Brand-First Approach in Marketing
11:19 - Pay-Per-Click vs PR: Challenges and Strategies in Property Management
14:36 - Working with Influencers and Building Brand Presence
17:23 - Integrating PR into a Complete Marketing Mix
20:12 - Setting Objectives: Aligning PR with Company Goals
23:45 - DIY PR: Learning from Experts and Handling PR Yourself
27:05 - Jessica Gillingham's Insights: High-Level PR Strategies for Hospitality
31:18 - Connecting with Jessica: LinkedIn and Industry Insights
34:30 - Collaborative Opportunities and Closing Remarks
SHOW LINKS:
https://www.linkedin.com/in/jessicagillingham/
https://twitter.com/AbodeWorldwide"
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#PublicRelations #AccommodationBusiness #LeveragingPR
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Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences from the use of this content. Actions taken should be based on your personal due diligence.
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