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Welcome to today's episode where we dive deep into the heart of a paramount question: How can your business cultivate a Gold Standard of Hospitality synonymous with trust? 🏨
Just as customers place their trust in friends and family, they look for the same from businesses. They long for connection and confidence in the businesses they engage with. As a business owner, it is your mission to instill a sense of trust, convincing your customers that their best interests are your priority. 🤝
But how does one build this trust and stand out as a dependable and credible choice?
📋 Chapters!
00:00 Setting the Gold Standard for Short-Term Rentals: The One Hundred Collection/ Building Trust in Short-Term Rentals: The One Hundred Collection's Approach/ How To Build Brand Trust, and Why It’s the Ultimate Currency
01:41 Introduction and background to Rebecca Lombardo. 💁♀️
01:57 Introduction to and background to Travis Wilburn. 💁♂️
04:06 What is The One Hundred Collection and how does it set the gold standard for the vacation rental experience? 🌟
06:53 How does The One Hundred Collection communicate its value proposition to prospective guests? 💬
08:39 What is the gold seal of approval and how is it being introduced to the vacation rental space? 🏆
09:34 Where does The One Hundred Collection align itself with big hotel chains? 🤝
10:43 What are the hospitality standards that should be standardized for short-term rentals? 🏨
13:25 What is the advantage of working with The One Hundred Collection, as opposed to using an OTA? 🤔
15:44 What lessons can we adopt from the airline industry to increase guest loyalty within the industry? ✈️
17:57 How do OTAs affect local brands in the str industry? 🤷♀️
18:39 How can you build your brand to make it economically viable? 💰
19:46 Why is it important to put your phone number on your website, and where should it be placed? 📞
21:57 What are some key elements of a well-built website and why is it crucial to work with a company that specializes in short-term rentals? 🔑
22:35 How can you optimize your site's SEO for direct bookings, and why you should always properly tag your photos? 📷
24:40 How does The One Hundred Collection build trust within its brand, and what trust signals can you use on your website? 🤝
27:59 How can you join The One Hundred Collection and what value will they give your business? 💼
30:02 What is the goal of introducing guests to hosts prior to booking a room or house with The One Hundred Collection? 💼
30:33 What are some common complaints in the short-term rental space regarding communication and availability? 💬📱
31:01 What are examples of things that The 100 Collection is doing to build trust with potential guests and partners? 🏢
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Disclaimer: *All content on this YouTube channel, Podcast or post reflects my own and guests opinions and should NOT be taken as legal advice, financial advice or investment advice. Please seek out guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links.
