This episode is by far one of my favourites.
1) This host is amazing
2) The ideas in this show will blow you away
3) We learn how you can double your revenue with themed accommodation
Sometimes your accommodation is a pit stop and sometimes it's the destination!
I love how some things work out, you browse through Facebook on some random night and then you are immediately captivated by someone's jaw-dropping, stunning accommodation pictures… I stumbled on today's guest through a late-night Facebook feed trawl. And boy, am I glad that I did!
It's all about themed accommodation on the podcast this week. Our guest is Bryndee Barton, who has made her accommodations a destination. She is the co-founder of Loma Homes, where she and partners have raised the bar significantly on guest experience by using ingenuity and guile to create a brand of premium, extreme-themed homes that id disrupting the industry.
Bryndee started her first real estate company in 2013 along with her husband, Kyle. What started as a side gig of long-term rentals turned into a full-time business flipping houses, creating vacation rentals, and developing larger multifamily deals. In 2019 she co-founded Loma Homes with husband Kyle and business partner Jeff, where they set out to create themed homes. Byndee’s specialty is managing large re-construction projects remotely and creating extraordinary immersive experiences for guests that leave them with unforgettable memories.
For those looking to pivot, turning your accommodation into a themed rental may be a good differentiation opportunity. I sure hope this episode will be just as extraordinarily immersive for you as it was for me!
Notes
00:00 Themes: an investment, not an expense with Byndee Barton
00:11 Intro and Bryndee and her Short Term Rental background
02:26 How and why Bryndee decided to start theming properties
05:28 The experience side of themed properties
08:00 Theming process: What should be in your checklist?
9:22 How do you make sure you’re creating what people want?
13:24 How do you make your theme immersive, engaging all the five senses?
14:45 Time, money, and effort required to run themed properties
17:50 How to decide on the theme which is appropriate to your location?
20:20 How do you account for seasonality with your themes?
21:46 Legal issues to consider with themed accommodation
25:00 How and where to market themed properties
28:07 Using influencers to promote your accommodation business
31:30 Learn from Bryndee and her team with Loma Vacation Academy
EXCLUSIVE LOMA ACADEMY TRAINING with Bryndee Barton; https://www.lomavacationacademy.com/
Use discount code: theaccommodationshow for 50% off
Contact Information
Instagram: instagram.com/lomahomes
Facebook: facebook.com/lomavacation rentals
LinkedIn: https://www.linkedin.com/in/bryndee-barton-65653334/
Clubhouse: clubhouse @bryndeebarton
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