Episode 13: Christina Daves
In this Episode: Matthew talked with Christina Daves, serial entrepreneur and founder of PR For Anyone, about how to gain free publicity for your business. Christina shares how she started out with just an idea for a boot and turned into the successful entrepreneur she is today by being persistent and pitching to people until they started asking for her.
Some information he discussed in this conversation:
Key Podcast Moments You Don’t Want To Miss
[2:50] Christina’s story of how she got started
[6:21] What does it mean to pitch?
[7:56] You have to give value to get value.
[10:16] How to pitch to different media outlets.
[11:05] How to use Haro.
[12:56] Pitching a personal vs. a business website
[14:23] Christina’s 10-day PR challenge
[15:54] Final Questions with Christina Daves
Resources Mentioned in this Episode:
Book: Start With Why by Simon Sinek
About Our Guest
Christina Weiss is a serial entrepreneur who started her business by breaking her foot. She had an idea to create a fashionable medical boot. By learning how to get free publicity for her boot, she unlocked the secret to launching her PR For Anyone business.
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