In this episode, Ashley describes some of her favorite design principles from the book, Universal Principles of Design by William Lidwell, et. al. She explains what she believes to be the most impactful design concepts for visual design, designing for memory and spatial design and how CRE marketers can use these ideas to make an impact. These concepts are based on human behaviors, perceptions and how humans make meaning of design elements based on research and studies of human response.
