Starting a marketing agency requires "a lot of hard work, long days, and a vision." Peter Stern, Founder and President of Strategic, started with a vision and a "rickety" family computer in the mid-90s that grew into a sports, lifestyle, and entertainment marketing agency. In this episode, Biz-eWerk speaks with Peter about the tremendous growth in the field, and especially the new ways to create interactions between teams, players, and fans.
