On December 1 - 2020, Círculo Creativo USA announced that Flor Leibaschoff has been elected as its new President for the 2021-22 term.
Flor is Group Creative Director at LERMA/ and has been in the advertising world for over 18 years. Her last 10 years were spent as Creative Director of some of the largest agencies in the US Hispanic market. She has helmed million-dollar campaigns for multinational brands. She was the first Hispanic in the industry to win a Young Lions at the Cannes festival, among many other international accolades. She began her career in Argentina at Del Campo Nazca Saatchi & Saatchi, Pari-Renault and Agulla & Baccetti.
She immigrated to the US in search of a greater challenge and has remained here ever since. She was a creative director at Dieste and Inspire!, as well as Vice President and Secretary of Education of Círculo Creativo.
Flor remarks, “I am very excited about this opportunity. The Círculo opened the doors to the world for me and I hope now I can give back a little of everything it gave me. There is a very strong group behind the Círculo, and we all put a lot of effort into it to grow the industry. We have a lot of projects so members will get more out of it than ever this cycle. We want Círculo Creativo USA to be a space for everyone to demonstrate their talent, whether it’s their first time around or they are already very dizzy, dizzy, dizzy from all the Círculo and cycles over the years. The idea is that we can go around together in this industry that we love so much."
