To open up the episode, Executive Content Editor Dillon Wyatt talks with Kami Mattioli, Director of Digital Content for the Minnesota Timberwolves, about the impact of social media in the sports world (0:42). Next, Brand Manager Will Clifford speaks with senior Christian Tsvetanov (10:53) to learn about how he became successful growing his social media brand. Finally, and Editor-In-Chief Shreyan Daulat dives into the America Ninja Warrior world with senior Christian Youst, and how he managed his social media success from his competing success (24:28).