Is music still the foundation of your artist career, or has content taken over?
In this episode, Ralph from Bassjackers and I talk about the tension every DJ and producer feels today: creating music vs creating content.
From viral ideas to vlogs, unreleased tracks, DJ support and dealing with stage anxiety, this episode is a real look at what actually moves your career forward in 2026.
Chapters:
(00:00) Intro
(09:09) Virality vs real fans
(13:02) DJ support as real reach
(16:33) Making your “weird” bigger
(23:48) Authentic brand pillars
(25:55) Finding your content pillars
(29:38) Community Q&A
(30:06) Tools for visuals
(31:51) Dimitri Vegas & audience
(35:07) Remixes & evolving sound
(41:00) Stage anxiety
(45:17) Vlogs: worth it?
(47:22) Posting unreleased tracks
(48:30) Do big DJs play other artists’ music?
(49:59) Sending promos
(51:35) Knowing your lane
(55:48) Favourite tracks
