If you’re planning to launch your dental startup or already in the thick of it, this episode is a must-listen. Grace Rizza, CEO of Identity Dental Marketing, unpacks the common myths that lead new practice owners down the wrong path and reveals the crucial steps often skipped in early-stage marketing.
From inflated success stories online to overlooked mistakes that quietly kill momentum, you’ll get a clear, no-fluff breakdown of what it really takes to build a profitable, sustainable practice. Learn how to avoid wasting money, set the right expectations, and create a marketing strategy built for your goals, not someone else’s vanity metrics. This is the truth most people won’t tell you, but the clarity every startup needs.
Meet Grace Rizza:
Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success.
In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. She inspires her audience to embrace change in order to grow. Whether connecting with an audience of 20 or 200, Grace’s information can transform a surviving practice into a thriving practice.
Dental Marketing is Grace’s passion and she is committed to providing you with a superior marketing and consulting experience.
