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In the C-Suite, the name of the game is always treating customers first. But what if it was the employees that were the priority, and the customers came...second?
In this video, I break down why putting employees first and customers second isn't just a bold strategy—it's backed by research and real-world results. We’ll dive into stories from companies like HCL Technologies, Home Depot, and Whole Foods exploring how putting your employees first leads to happier customers, better performance, and improved profits.
00:00 I dare you to start a meeting like this.
01:08 Meet David Burkus
01:31 Vineet Nayar, the man who tried something bold
03:40 Where Home Depot Went Wrong
05:06 What does the research tell us? (Harvard)
05:12 The Service Profit Chain
06:07 85% profit increase?
06:52 Employee satisfaction or employee loyalty?
07:45 What Whole Foods Got Right
09:44 Practical Implications
//ABOUT DAVID
One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.
He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.
A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.
//SPEAKING
Like what you heard? Find more on David's speaking page (and find out about bringing him to your company or event) at https://davidburkus.com/keynote-speaker/
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