Google's management has issued a "code red" amid the launch of ChatGPT as it sparked concerns over the future of Google's search engine. News has also emerged that Microsoft is looking to integrate ChatGPT's artificial intelligence into its search engine, Bing. Will this mark a return to an era of search engine wars? In this week's roundtable we discuss the potential of ChatGPT, Google's response to the threat, as well as the future of Google search.
