Monetizing the name, image, and likeness (N.I.L) of UM athletes // In June of 2021, a decision was made to override the NCAA rule that prohibited college athletes from making money off their name, image, and likeness (N.I.L). Now, like professional athletes, student athletes across the country can take advantage of different revenue opportunities such as sponsorships, brand deals, autographs, and more. Sydnee Lubar talks with Andrew Fenty (tennis), Cam Peel (swimming), Walt Alexander (lacrosse), Keaton Pehrson (hockey), and Luke Wilson (basketball alumni) about their experiences as UM athletes and their thoughts on N.I.L.
Producer: Sydnee Lubar