Rob and Rory speak with Scott Tarra of Connexian who works with broker-dealers and with both SEC and State Registered Investment Advisors on registration and compliance needs. Scott talks about the new marketing Rule 206(4)-1 which will go into effect May 4th 2021 which sets new guidelines for solicitors and modernizes the marketing rules to reflect today’s landscape of technology and social media use. Accounting firms will be interested to learn about how the new rule will mainly do away with the current solicitor's agreement. He touches on considerations needed to from registration to compliance to filing requirements. Lastly, he talks about the focal points of regulators today being transparency, disclosures, and cybersecurity. If you are working with a registered investment advisor or are looking to become one, you won’t want to miss this episode.
