Brooklyn rapper Aly G presents her debut single and video 'Build It Up', her catchy yet conscious electro-rap clapping back at the urban renewal trend in Brooklyn. This release showcases and personifies Aly G's socially conscious NYC vibe, as well as her whip-smart vocab, sly comedic observances, and rapid-fire delivery.
Concerned about the increasing gentrification happening around Brooklyn, the video was filmed at various locations near her long-time Bushwick/Williamsburg apartment - tagging local spots in her lyrics and video.
"I'm constantly inspired by the people, the places, and the vibrant energy of Brooklyn. 'Build It Up' represents what Brooklyn is within me: the fire to keep creating, building, growing, and connecting. The external parts of the neighborhoods might change, but the artistic communities and the people of Brooklyn will keep creating and bringing fresh ideas to the world no matter what. I feel lucky to be a part of the energy, resilience, and community," says Aly G.
Aly G is the neon hip hop doppelganger of musician, producer, choreographer and singer songwriter Alyson Greenfield, spitting rapid-fire rhymes with equal parts fun, feminism and fierceness, slaying the mic with quirky, clever raps about gentrification, misogyny,
superpowers and ovaries.
