Insomnia Cookies is a U.S. bakery chain that specializes in delivering warm cookies, ice cream, and other baked goods. It was started by Seth Berkowitz in 2003 at the University of Pennsylvania when he began baking and delivering cookies late at night to students. Their first store was established in Syracuse. NY in 2004. Their stores usually open from 10 AM to 3 AM on weekdays and from noon to 3 AM on the weekends. Krispy Kreme acquired them in 2018, but they still operate independently. As of April 4, 2021, Insomnia had 191 locations in 40 states nationwide. They have a very strong online presence with 50% of their sales coming from digital sources.
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00:00 Introduction
00:39 About Insomnia Cookies
01:26 Cookies Industry
02:05 Crumbl Cookies
02:55 Is the Crumbl Cookies Franchise Profit Worth the Franchise Cost?
03:41 Mrs. Fields
04:02 Is the Mrs. Fields Franchise Profit Worth the Franchise Cost?
04:55 Great American Cookies
05:22 Is the Great American Cookies Franchise Profit Worth the Franchise Cost?
06:08 Conclusion
#InsomniaCookies #CrumblCookies #MrsFields #GreatAmericanCookies #FranchiseFindings
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