In today's episode, we're diving into the truth about owning a Starbucks franchise in 2023. Starbucks is a well-known brand, but do you know how its model works? In the United States, Starbucks operates as a licensed business. Starbucks has been a dominant player in the coffee industry for over 40 years, with its stock experiencing incredible growth since its initial public offering. However, in the United States, only about 7% of Starbucks locations are operated by licensees. The majority of locations are corporately owned, with Starbucks carefully selecting the right spots for their stores, including drive-thru locations. Becoming a Starbucks franchisee requires significant financial resources and expertise in the restaurant and hospitality space. Typically, sophisticated operators with a net worth of over $5 million are considered. However, there can be exceptions for individuals with extensive experience in the industry.
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