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Motivation is what drives you towards a goal, gets you up in the morning, and keeps you working through a task, determined to succeed when things get tough. But motivation can be both positive and negative:

Positive motivations focus on the positive things that will happen when you take action. For example: ‘Finishing this assignment means I’m only a step away from being qualified.'
Negative motivations focus on the negative backlash that will occur if you don’t take action. For example: ‘If I don’t finish this assignment in the next few hours, I’ll fail my course.'
Negative and positive motivations can both be effective in different circumstances. However, it’s much easier to do something because you actually want to, rather than because you want to avoid a particular outcome if you don’t do it. If you don’t have a positive plan of action, using negative motivation can make you feel helpless and may even reduce your motivation.