S1E16: Lovin’ La Vida Local
How can broadcasters capitalize on the loyalty of their local news audiences to expand their digital offering? When news coverage is no longer just about the daily morning or evening show, how do they foster an “always-on” culture where news is delivered when it happens to audiences—regardless of where they are at that time or on what device? Discover how American broadcaster ViacomCBS is tackling this issue head-on and learn the methods the organization is deploying to deliver for its audiences.
Our Guest This Episode
Adam Wiener has spent more than 30 years at the forefront of media evolution. He leads all aspects of digital for the owned and operated CBS Television Stations. Most recently, Adam conceived and led the roll-out of CBSN Local: 24/7 news streams powered by the CBS Television Stations’ newsrooms, available for free on connected television, desktop, and mobile devices via the CBS News app, local station websites, Pluto TV, and the all-new Paramount Plus streaming service.
More Resources
For more on this topic, check out:
· The Future of TV News White Paper
Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
