S2E13: Getting Creative
News broadcasters need to continually evolve the way they tell stories and interact with their audiences in order to remain relevant and not risk becoming “legacy businesses.”
In this episode John Mason, head of program output (technical) at STV in Scotland, outlines how they are addressing the need to retain their traditional TV audience while moving heavily into the digital world.
Our Guest This Episode
John Mason
John works in the news division at STV in Glasgow, Scotland, and is responsible for a number of programs covering news and current affairs, as well as some lifestyle and entertainment shows for the channel.
His role is to connect editorial, technical teams and resources to ensure the highest standards are met and that products remain relevant. As a former senior news director, his passion has been live news programming, but his latest challenge is working with location (ESC) teams to deliver high-quality and entertaining productions. He is still heavily involved in news and current affairs and aims to innovate and diversify their output, to reflect the outward-looking confident country in which he lives.
More Resources
For more on this topic, check out:
Italy’s Biggest Public Broadcaster Upgrades with Avid – Find out why RAI is investing in the future with Avid’s newsroom solutions
Ch-Ch-Ch-Ch-Changes– Discover how BBC News handles change in this podcast episode
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Matt Diggs
Social: Wim Van den Broeck
Theme Music: Greg “Stryke” Chin
