S6E05: Absolutely Flawless
Ever heard of a vub? If not, you’d better get used to theterm, as it is at the heart of the AI-enabled work of Flawless, now available as an extension in Media Composer. But what is it? How does it work? Does it mean that AI is taking over acting? What opportunities does it open up? Dive into this episode of Making the Media to discover the new tool which stands to revolutionize the need for re-shoots and has the backing of key actors’ unions too.
Our Guest This Episode
Peter Busch, SVP, Customer Success, Flawless
Peter is an award-winning executive with over 25 years ofexperience scaling B2B assistive AI technologies in the global entertainment sector. Specializing in the commercialization of emerging tech, Peter has driven over $100M in lifetime sales, orchestrated global distribution via legacy partner integrations, and successfully guided two tech firms to mid-8-figure exits.
As the founder of Faceware Technologies, Peter led thecompany to become the industry standard for facial motion capture, resulting in a strategic acquisition by Facebank, Inc. in 2021. Currently, as SVP on the growth and go-to-market team at Flawless, he is instrumental in bringing revolutionary Assistive AI tools (TrueSync, DeepEditor) to market , securing partnerships with industry leaders like ACE, MPEG, Avid, and Adobe.
A key contributor to a 2015 SciTech Academy Award-nominatedworkflow, Peter’s work has powered Academy Award-winning films (Benjamin Button) and AAA gaming franchises (Call of Duty, FIFA, Grand Theft Auto, Halo). Most recently, he was voted by his peers as a Top 20 Technology Executive by the Entertainment Globalization Association (EGA).
More Resources
For more on this topic, check out
Video Post-Production – Get the latest updates on Media Composer and AI-powered workflows
Avid Content Core – Discover more about Avid’s coming content data platform for media production
Flawless – See what’s new and dive into the capabilities of Flawless
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com. FollowAvid at @avid.
Credits
Hosts:Craig Wilson and Ray Thompson
Production team: Matt Diggs, Owen Lynch, and Wim Van den Broeck
Theme:Music: Greg “Stryke” Chin
