Most of the time, when we think of doing a launch, we focus on all the to do list that we have to get done before cart open… the sales page, the registration forms, the slides, the welcome series, and all the behind the scenes prep work that has to be done. But there’s one part of launching that so many people overlook while they are busy behind the scenes and it can either sink or soar your sales. Tune in to this episode to find out what it is and to make sure you don't miss out on this very important part of launching your course.