This week in the world of marketing, Facebook is all a buzz with the new iOS changes finally taking effect and everyone seems to be running round like Chicken Little yelling that the sky is falling. When it comes to these events that seem to be out of control, it can feel all too easy to throw up our hands and want to give up on marketing. We can’t control Facebook, or Instagram, or Apple for that matter so how do we run a business that lasts the tests of time regardless of everything happening around us? That's what we're talking about on this episode.
