This week George & Tom kick off a new series called "Industry Spotlights".
In this series, we will be hosting very special guests from the world of Amazon Advertising. They will be sharing their journey in the world of PPC and even sharing their top tips to help you navigate the advertising landscape.
Our first guest is Lazar Žepinić from Sellers Alley. Lazar goes into depth about growing his agency from a one-man team, to a team of 75 in the space of 2 years! We discuss how sellers have had to adapt and learn quickly during the COVID-19 pandemic, mistakes that he often sees Sellers make with their PPC, and the hot topic: Amazon's DSP!
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