This week we discussed what we learned from Amazon prime day 2022. Every year we prepare well in advance, and after each, we review what went well and what didn’t quite go as well as we expected so that we know for next year and other prime-related events what we could improve on.
For those of you who missed prime day, didn’t have a Prime account and therefore didn’t realize this opportunity existed, it is a 2-day event with offers and discounts for members of Amazon Prime. Sellers have the opportunity to target Amazon Prime customers for two days with their best offers and deals. It’s a great way to gain visibility and potentially increase sales for a short period of time.
So how did we do this Prime Day? Was Amazon Prime Day a resounding success or was it costly and time-consuming? Did we find any trends on what was working well? And things that weren’t so good?
What tools do we use to analyze our Prime Day successes against competitors? How can sellers do this for themselves? And why is it beneficial for sellers to use us for advertising and analyzing sales over these periods?
What key takeaways would you note down for the next Amazon Prime event? And when is that… Just a quick reminder for people about the November Prime event and when to put key reminder dates in their diaries that sort of thing.
Thank you for listening. If you enjoyed this episode we would love you to share it with other Amazon sellers so that they too can benefit from all the interesting insights that we share. And if you or someone you know is interested in having us work on an advertiser account, book a call with us through our website https://clearads.co.uk or https://clearadsagency.com and we will see if we can help you achieve your advertising goals.
