In this episode we explore everything keyword research.
- What are keywords and why do they matter?
- What tools are built into the Amazon Ads platform that will help identify appropriate keywords for my product?
- What third party tools work well for doing keyword research? (H10 etc) and what are their limitations.
- How much does SEO and a good product listing have an effect on placement vs keywords focused ads?
- What is the best approach to managing keywords - broad match or exact match and why does it matter?
- Is grouping keywords helpful or does it just make things harder to manage in the long run?
- What examples can you give of keyword research done really well? And really badly?
- What can we expect in terms of support for keyword research from the Clear Ads team?
- Who chooses the keywords? The brand/ product owner or the agency? Who is best placed to advise best? The expert on the product or the expert on ads?
If you would like to know more about keyword research and other Amazon Advertising topics. Why not head over to our blog: https://clearads.co.uk/blog
And feel free to book a call with us on our website if you are interested in us working on your advertising strategies with you.
