Welcome to the Clear Ads Podcast Highway to Sell! You’re listening to Tom Waghorn & Morgan Gillam. This week we are discussing what signs you need to look out for that suggest you need help with your ad budgeting.
Here is what will be covered in today's episode:
- What are the common challenges and complexities of ad budgeting for sellers?
- What are the most common mistakes sellers make when it comes to ad budgeting on Amazon? Highlight the potential consequences of improper budget allocation.
- Identify and explain specific signs that indicate a seller may need assistance with ad budgeting.
- Example signs: inconsistent ad performance, high ACoS (Advertising Cost of Sales), budget limitations affecting campaign scalability, etc.
- Share real-life examples or case studies to illustrate these signs. (No names of course!)
- Discuss the advantages of seeking professional assistance for ad budgeting.
- Highlight how expert guidance can lead to improved campaign performance, cost efficiency, and overall ROI.
- Talk about how professional assistance can help sellers navigate complexities like seasonality, market trends, and competition.
- Provide tips on how to find and select the right ad budgeting service or consultant.
- Discuss important factors to consider, such as expertise, track record, client testimonials, and pricing models.
- Mention the importance of clear communication and alignment of goals with the chosen service provider.
- Share practical tips and best practices for sellers to implement in their ad budgeting strategies.
- Discuss tactics like setting clear campaign objectives, monitoring performance metrics, conducting regular budget reviews, and adjusting allocation based on data-driven insights.
We hope you enjoyed this episode. As always please share the link to our podcast with friends, family and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.com and we will be happy to hear from you.
