Description

Welcome to the Clear Ads Podcast Highway to Sell, this week we will be exploring the capabilities of Amazon's Demand-Side Platform (DSP) and how enterprise brands can utilize it to drive targeted, programmatic advertising campaigns across various channels within and outside of Amazon. Join our hosts Tom Waghorn and Helen Robinson to discuss this topic.

This episode focuses on these key points:

• The role of Amazon DSP in Amazon's advertising system.
• Features of Amazon DSP that are beneficial for enterprise brands.
• The advantages and challenges for enterprises using DSP.
• Targeting options in DSP and strategies for effective use.
• How DSP integrates with other Amazon advertising and potential risks.
• Examples of successful DSP use by enterprises.
• Budgeting and key performance indicators for DSP campaigns.

For further insights on how to utilize Amazon DSP contact us for your free audit at clearadsagency.com. Follow us on our socials to be the first to hear about our next episode!