In this episode, we host Michele Attisani, co-founder of FACEIT, to discuss gaming economy and data.
Episode Highlights & Shownotes:
4:25 eSports as a subset of gaming has the greatest level of engagement
7:39 2 Pillar Data Strategy: Business Intelligence & Innovation
11:05 Anti toxicity program, Minerva to analyze data points from players
13:10 30M+ Game sessions worth of data to analyze cheating detection algorithms
15:45 Freemium business model of FACEIT and using data to inform strategy
18:53 Brands want to make data driven decisions in regard to budget allocation and activities. Building integrated and supported campaigns to be able to measure tangible results
20:45 Partnering with brands: The opportunity with non-endemic brands. Need to understand how the product is relevant and integrate in organic way
23:20 Financial product partnership with Visa for gamers and eSports fan
26:20 Supporting the growth of the community of creators and curators with the right tools tech that can live on top of
30:12 What makes a 'successful' community and organizer on the FACEIT platform
32:00 Mik's take on the creator economy and FACEITs position as a driving force for gaming creators
37:00 How FACEIT promotes and facilitates opportunities for developers
40:26 The speed of game development and game publishing
42:36 Diversity in gaming. FPL (development for path to pro players)
46:36 Crypto based gaming and NFTs
48:30 eSports future: with Sports, generational cycles, and FACEIT
