In this episode, Sissel Hansen, founder and CEO of Startup Guides discusses the origins StartUp Guide as a guide to support entrepreneurs and how they've evolved into a media company in over 40 countries.
00:40 Sissel - Building StartUp Guide, founded 2014
10:20 Physical objects in the Digital World
14:00 How to expand into cities with a new team
18:55 Impact the Future Partnerships
Startup Guide’s Impact Index: https://impactindex.startupguide.com/
20:50 Keeping a consistent brand across locations and channels
24:40 Methodology for evaluating startups
30:55 Changing the narrative on what a valuable company is
36:35 Demand from Consumers and Investors on clear sense of purpose
41:20 StartUp Guide Pivot to Media Group
Startup Guide is a publishing and media company that produces guidebooks and online content to help entrepreneurs navigate and connect with different startup scenes across the world. As the world of work changes, its mission is to guide, empower and inspire people to start their own business anywhere. https://startupguide.com/
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