Disney’s theatrical marketing group is tapped for the roll out of the Disney+ big name content like Wandavision and The Mandalorian.
Leaning on the creative channels from the successful theatrical team boosts the presentation of Disney+ content, but also changes the utilization of the marketing group, which can have bigger long term implications.
How will they prioritize future release elements, what would the upsell be (if any) for a traditional release schedule?
HBO Max is also feeling the pressure. With subscribers at 25% of what Disney brings in, and no real growth after the WW84 release leaves Warner Bros with the challenge of keeping filmmakers happy, cash flow coming in, and the daunting effort of keeping up with the competition.
Shout out to @Midnight Oil for the work on the Terminator Salvation poster.
