In this episode, we'll talk about running sales and discounts in your small business. This is a really important topic for any small business, whether you sell art online, products on etsy, or you sell in person in your city or town.
If you’ve listened to the Studio Sisters podcast for any amount of time, you’ve probably heard us say before that sales are not a great marketing technique for handmade businesses and artists.
They don’t bring you a huge number of new customers, and they can actually be really bad for your business because you’re going to make a lot less money on your products when you’re running a sale compared to selling your products at full price…but there are a few good reasons to run a sale, so in our episode today, we’re going to share 4 good times to run a sale in your business and talk about a couple of different types of sales you can run.
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