In the episode, Ms. Shweta Mani elaborates how storytelling is very different from routine communications and business communications. There are four various components of narrating a story that sets it apart from other forms of communication. One of them is the simplicity that storytelling provides and hence successfully garners more audience compared to other communication types.
Ms. Shweta also talks about how individuals and businesses can use different narratives to their benefit. A strategic narrative allows the businesses to study the consumer journey from a different perspective and then use it to create a connection with potential consumers.
