Fall is a great time for a road trip (Tunnel of Trees, anyone?) and since A.J. Baime and Bryce Hoffman joined the NWS around this time in September 2014, we thought we'd revisit their discussion as a great soundtrack to your next long drive.
At the end of 2008, Ford Motor Company was in the fight of its life but when Congress threw it a taxpayer lifeline, Ford ignored it. Instead, the iconic company under the leadership of Alan Mulally pulled off one of the biggest comebacks in business history. It would become one of the great management narratives of our time. While the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world.
From his front-row seat as the Ford beat reporter for the Detroit News, Hoffman conducted hundreds of interviews and gleaned top-secret documents, memos, and archives to craft compelling narrative nonfiction that reads like a high-stakes drama. American Icon: Alan Mulally and the Fight to Save Ford Motor Company has become a manual for CEOs and a guide for organizations that want to transform their cultures and build winning teams.
A.J. Baime is a regular contributor to the Wall Street Journal and an editor-at-large at Playboy. In his latest book Arsenal of Democracy: FDR, Detroit, and an Epic Quest to Arm an America at War, the Ford Motor Company and its production of the B-24 Liberator heavy bomber take center stage. He focuses on Ford’s B-24 bomber plant outside Detroit in Willow Run, where for the first time engineers attempted to mass-produce airplanes the way they did cars. It’s an engrossing story that Baime described as an opportunity to “tell a rich story about the most important collective achievement of any city in the nation’s history, and that’s Detroit during World War II.”
Baime’s first book Go Like Hell: Ford, Ferrari, and their Battle for Speed and Glory at Le Mans, was the basis for the motion picture "Ford V Ferrari" starring Christian Bale and Matt Damon.
