在今年的谷歌开发者大会上,谷歌眼镜再次被高调推出。虽然这款产品跟2012年时的那款眼镜在功能上已经大不相同了,但还是不由让人想起后者那高开低走的“一生”。
其实,谷歌作为一家创新工厂、科技巨头,产出了无数产品,有很多成功的,自然也有无数失败的。成功的故事可能有一些共性,但失败的故事虽各有各的原因,却也不发不乏一些传奇色彩。本期播客就从第一版谷歌眼镜说起,来回顾一下那些年,谷歌没做成的产品。
(Killed by Google这个网站记录了谷歌所有放弃了的产品,推荐浏览。)
【时间线】
00:00:11 从“重出江湖”的谷歌眼镜说起
00:10:49 谷歌注定了没有社交基因?
00:21:24 在谷歌实验室里,失败和成功一样重要
00:27:36 集各种功能于一体的超时代产品Google Wave
00:31:47 Google Offers就是大公司争夺市场的经典操作
00:33:34 生于不同价值观的缝隙,死于不同价值观的挤压
00:38:14 谷歌气球带去了互联网,但带不来投资的回报
00:41:51 准备跟YouTube Originals说再见吧
背景音乐:It's Almost Over - SefChol
【参考资料】
Google Keynote (Google I/O '22)
Pixel By Pixel: How Google Is Trying To Focus And Ship The Future
The Verdict Is In: Nobody Really Likes Google Glass
Closure of Google+: everything you need to know
Google will shut down Currents, the work-focused Google Plus replacement
What the Death of Google Labs Means for Innovation at Google
Google's '20 Percent Time' Will Survive The Death of Google Labs
10 years ago, Groupon turned down Google’s $6B offer. Here’s what’s happened since.
Google Employees Protest Secret Work on Censored Search Engine for China
Google’s CEO Says Tests of Censored Chinese Search Engine Turned Out Great
I'm Chinese, Google’s DragonFly must go on
Google officially closes 'Dragonfly,' its controversial Chinese search project
Google kills YouTube Originals, its original video content group
YouTube will stop making most original shows
What 'Cobra Kai' Moving to Netflix Means for YouTube's Hit 'Karate Kid' Series