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在今年的谷歌开发者大会上,谷歌眼镜再次被高调推出。虽然这款产品跟2012年时的那款眼镜在功能上已经大不相同了,但还是不由让人想起后者那高开低走的“一生”。 

其实,谷歌作为一家创新工厂、科技巨头,产出了无数产品,有很多成功的,自然也有无数失败的。成功的故事可能有一些共性,但失败的故事虽各有各的原因,却也不发不乏一些传奇色彩。本期播客就从第一版谷歌眼镜说起,来回顾一下那些年,谷歌没做成的产品。 

(Killed by Google这个网站记录了谷歌所有放弃了的产品,推荐浏览。) 

【时间线】 

00:00:11 从“重出江湖”的谷歌眼镜说起 

00:10:49 谷歌注定了没有社交基因? 

00:21:24 在谷歌实验室里,失败和成功一样重要 

00:27:36 集各种功能于一体的超时代产品Google Wave 

00:31:47 Google Offers就是大公司争夺市场的经典操作 

00:33:34 生于不同价值观的缝隙,死于不同价值观的挤压 

00:38:14 谷歌气球带去了互联网,但带不来投资的回报 

00:41:51 准备跟YouTube Originals说再见吧 

背景音乐:It's Almost Over - SefChol 

【参考资料】 

Google Keynote (Google I/O '22) 

Pixel By Pixel: How Google Is Trying To Focus And Ship The Future 

Killed by Google

Why Google Glass Broke 

The Verdict Is In: Nobody Really Likes Google Glass 

Closure of Google+: everything you need to know 

Google will shut down Currents, the work-focused Google Plus replacement 

What the Death of Google Labs Means for Innovation at Google

Google's '20 Percent Time' Will Survive The Death of Google Labs 

Google Wave,值得纪念的伟大失败 

Apache Incubation - Wave 

10 years ago, Groupon turned down Google’s $6B offer. Here’s what’s happened since. 

Google Dragonfly 

Google Employees Protest Secret Work on Censored Search Engine for China 

Google’s CEO Says Tests of Censored Chinese Search Engine Turned Out Great 

I'm Chinese, Google’s DragonFly must go on 

Google officially closes 'Dragonfly,' its controversial Chinese search project 

谷歌气球虽已飞向远方,但这个理想也有了继任者 

Google kills YouTube Originals, its original video content group 

YouTube will stop making most original shows 

What 'Cobra Kai' Moving to Netflix Means for YouTube's Hit 'Karate Kid' Series