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Lloyd Cooper is the owner and principle at PUSH Product Design in Birmingham, Alabama. Lloyd joined me in the studio to talk about creative problem solving, specialists vs generalists, and, as his company's motto states, “bending constraints.”

Ever wonder how the most creative people generate their ideas? How they can possibly produce at such a high level? And have you ever suspected that there’s a better way to build your skills and expertise than simply reading another business book?

If so, then today’s podcast is going to give you some super valuable insights and, hopefully, help you on your way toward becoming a better problem solver and more creative human.

Lloyd’s TEDx Talk

Tim Ferriss Show

Ember Coffee Mug

Where Good Ideas Come From by Steven Johnson

Forbes Article

Steve Jobs by Walter Isaacson

Basecamp

How I Built This with Guy Raz

Range by David Epstein

Let my People Go Surfing by Yvon Chouinard