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Catching up in Linkedin this week was sobering reality. None of us like it - and the way past this is likely through it.
I've had to pivot many times in my life after successfully creating various businesses. Its easy for human to think any pivot is just a fancy "quit". But is it?
Marketing seems to be in flux for everyone - firmly convinced that all we have to do is change the bus and then we'll be golden for the next 15 years the way we have been the last.
While local is being preserved for the moment - information and affiliate marketing seem to be lost causes because of AI - Gemini, Claude, Grok etc.
Maybe this is a time for the rules of race car driving - what's behind us doesn't matter.
Last week's episode -
Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/
Indexation Research - Crawl Or No Crawl
Tools that I use and recommend:
Indexzilla -https://www.indexzilla.io (indexing technology)
Ahrefs Marketing Platform - https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025
Youtube Channel -Confessions of An SEO®
https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panel
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Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
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