During this episode Dr. Wightman has a discussion with a female entrepreneur about starting a new business on the heels of a pandemic when access to quality labor, who want to work, is challenging to find. Taffy Nichols is the franchise owner for Ziggy’s coffee she was motivated to start this partnership with Ziggy’s front office because she believes her greatest power is building relationships when led by a great beverage and something to nosh on.
Taffy believes a community coffee house has the structure, quality, and style to do exactly that! As Dr. Wightman’s questions challenge Taffy, she shares her definition of her female power as she honors the female power of a younger generation employee. Generational differences can be very powerful when they intersect especially as they come together to serve their community.
Dr. Wightman and Taffy share stores and descriptions of how to find a business partnership and bring that relationship to the marketplace successfully. How Taffy discovered Ziggy’s Coffee franchise opportunity is a beneficial outline for any aspiring business owner to consider and perhaps follow.
Join Dr. Wightman as he presents, The power of women in business.
