Marathon Minute is back featuring a conversation with stylist, designer, and CEO Erinnicole Goodwin. Chances are if you've watched playoff basketball this year, you've seen a piece designed or styled by Erin. After growing up with an instant eye for fashion, Erin went on to study at a school for fashion, design, and merchandising. She later started her own brand, It's Goode Clothing, containing styling consultancy, a streetwear brand, and custom bespoke tailoring. She works prominently with fellow Oakland native and NBA star Damian Lillard and shares how she convinced Dame to wear a 3 piece suit without a shirt, the way Oakland influences a fashion outlook, and how they collaborate on planning out looks. Erin also shares insight on why she was inspired to start her own brand and how she looks to continue its growth. Be on the lookout for It's Goode pieces hitting a stadium or arena runway soon or head to itsgoode.com.
