You are the thing that drives your marketing. We're taught that it's the algorithm, it's the platform, it's the audience. But the truth of the matter is, you are the thing that drives your marketing. You are the secret sauce. You are the superpower. You are the reason why somebody chooses one company over another. You are the reason why somebody pays a premium or not. You are the reason why somebody wants to buy or not. It is all driven by YOU.
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Episode Highlights:
The importance of prioritizing connection and relationships in marketing
The role of shared values in building trust and connections.
Being true to your preferred style in marketing.
The connection between authenticity and effective marketing.
How to be more authentic in your marketing
Why you should always show up with confidence and in alignment with your true values
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Website: https://theconnectionagency.com
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