The number one reason most people's sales and marketing doesn't work is because their messaging is off. They are not actually speaking to their ideal client in a way that is compelling or interesting. And I hate to say that, and I don't say it to be mean, but it is the God's honest truth. Most marketing out there today is boring. This is just ONE reasons your outreach may not be working. In this episode, we’re taking a deeper look at why you’ve tried outreach - and it just isn’t working.
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Episode Highlights:
The Importance of Messaging - and Messaging the RIGHT People.
Message Relevance - and Avoiding Assumptions
The Time and Patience Required to See Results
Focus and Consistency in Your Strategy
Keeping Your Strategy Aligned with Your Values
Avoiding Strategies that You Do Not Like
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