The truth of the matter is, for 95% of the entrepreneurs … you are a personal brand, whether you like it or not. Most of us did not start businesses because we wanted to be personal brands, but when you are consistently showing up online - you create it. And how you show up shapes perceptions and attracts, or repels, your ideal clients.
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Episode Highlights:
The power of connection and relationship in driving sales.
The reality that many entrepreneurs unintentionally become personal brands.
The need for aligning shared values with your audience.
The elements of a personal brand: brand story, target audience, and brand values.
The impact of brand values on the audience's emotions.
Lessons from Ryann’s previous accidental personal brand creation.
Let’s Connect:
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Website: https://theconnectionagency.com
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