Sales isn’t about YOU. Nobody wants to go through your process. Nobody wants to go through your funnel. People want to EXPERIENCE you and your brand. When you shift your focus away from the process and instead focus on the experience you create… it makes all the difference.
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Episode Highlights:
Sales Experience vs. Sales Process
Earning the right to ask tough questions by building rapport
How a positive sales experience creates loyal clients
Understanding your sales cycle
Being prepared to play the long game
Nurturing leads over time and building relationships
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