Episode Summary:
Aaron Harper acquired a company and then franchised it to 56 locations in less than a year. He shares the importance of finding a unique business niche within the franchise industry, building a solid infrastructure, and being transparent with potential franchisees. These strategies have been the key to his success with creating profitable franchise systems.
Key Ideas:
If you are considering buying or starting a business, create a checklist of what you want to get out of the business and the attribute you want the business to have
Evaluate key factors such as recession resilience, market potential, margins, and competition when determining whether or not to franchise
A franchisor should work to create a personal brand
It is important to vet potential franchisees and turn away those who do not align with the brand’s vision and values.
About Aaron:
Aaron Harper is an expert in the franchise industry. He has numerous accomplishments, including helping Patch Boys from distress as the Head of Development, ultimately selling and opening over 400 territories across two brands in just a few short years to deciding to build something similar on his own, the right way, with a power washing company called Rolling Suds he discovered only a year ago. Within 8 months, the franchise has sold 56 units across 16 states. Aaron ultimately serves as an inspiring example for startup and emerging franchisors seeking success through responsible franchising.
For more information, visit www.rollingsudsfranchise.com.
About Susie:
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.
Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority. During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community.
Franchises are small businesses right in our neighborhood.
Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.
Website: https://www.visions2images.com/
