Episode Summary:
From starting with a single franchise to scaling up to owning multiple brands, Charles discusses the growth and success of his ventures. He delves into the strategic decision-making process behind expanding into different brands and how he navigates the challenges of managing multiple businesses. Charles also provides valuable insights into franchise ownership, marketing strategies, and the importance of empowering employees for a self-running company.
Key Ideas:
Consider available territories before buying into a single franchise as limited availability will ultimately limit your growth potential.
When evaluating a franchise, look at where the brand is in the growth cycle
Ask current franchise owners about what’s important to them to ensure your local competition is aligned with the corporate values
When a franchisor lacks a strong national marketing plan, it is even more crucial to execute local marketing tactics
The Multi-Unit Franchise Conference is the place for leaders across franchising to learn from experienced, multi-unit, multi-brand franchisees.
About Charles:
Multi-Unit, Multi-Brand Franchisee
Sport Clips, Oxi Fresh Carpet Cleaning, Idea Image MedSpa
Charles Keyser, President & CFO of Keyser Enterprises 1, LP, leads 27 Sport Clips, 6 Oxi Fresh Carpet Cleaning territories and 5 Ideal Image MedSpa’s. He develops strong leaders to achieve their potential allowing Keyser Enterprises 1, LP to continue progress to the goal of 100+ units. He is partnered with this brother and , together, have been operating since 2005.
Connect with Charles: https://www.linkedin.com/in/charles-keyser-039560ab/
About Susie:
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.
At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.
At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.
Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.
Website: https://www.visions2images.com/
