Description

Episode Summary:

The right strategy is crucial to developing a successful franchise concept. The Franchise Dept. works with companies to determine the most effective pathway to profitability through franchising. James and his team provide support from the very first steps of developing the franchise agreement to the grand opening of the first unit and beyond.

Key Ideas:

• The franchising industry has expanded in recent years as more local/regional businesses tap into the power of franchising as their growth strategy.
• Franchising can be right for the business that has proven its concept in the local market and wants to scale
• There is more than one way to the franchise and every brand has its own growth pattern; there can be a profitable business model for both 500-unit and 30-unit franchises especially when the right marketing is implemented.
• It is vital for franchise concepts to identify the correct and appropriate franchisee candidate avatar

About James Luy:

James Luy is a Co-Founder and Partner with The Franchise Dept, a boutique development and consulting firm that works with emerging as well as prospective franchise concepts across the fitness, wellness, beauty, and quick service restaurant industries. James has operated in the franchise space since 2015 and has held various executive roles to build franchise systems, facilitate appropriate unit development, and ensure unit level as well as franchisor profitability. The Franchise Dept's goal is to partner with engaging brands who are investigating, or have already begun, franchise growth and ensure that they strategize and execute growth initiatives best suited for their continued success.

Connect with James:



www.thefranchisedept.com

https://www.linkedin.com/in/james-luy-85527667/

About Visions2images

By 2027 Visions2images will be the #1 creative agency for midsized businesses who want to share their local hometown connection with their unique stories and personalities to their local audience.

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

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