Summary:
Michael Reeder, CPA, CEO of Reeder Group shares how he niched down to the franchise industry and became a trusted resource for franchise consultants and franchisees. He discusses the importance of proactive and strategic CPA services for small business owners and shares three tips for building a network on LinkedIn.
Key Points:
Michael learned about the role of a franchise consultant when he acquired a book of business in Chicago. That relationship led to the development of CPA resources for franchise buyers.
The franchise community is a very tight-knit community, and by proactively offering help to franchise buyers, Michael was able to build relationships and create partnerships with consultants quickly.
Michael uses LinkedIn to connect and engage with franchising prospects. It is a long-term strategy for visibility and engagement.
A business owner’s relationship with their CPA should be looked at as an investment, not an expense.
A good CPA firm provides tax strategy and proactive communication to their clients.
About Michael:
Michael is the managing partner of the Reeder CPA group and is the lead advisor for clients in the business buying process. He is well-versed in all things accounting, tax/tax planning, entity structure, funding, ROBS, financial projections, resale financial statement due diligence, and franchise disclosure document items 5, 6, 7, 19, 21 as it pertains to buying a business, and small business ownership. Michael also helps business clients prepare for their exit and mitigate capital gains tax upon the sale of their business.
His affiliations include the Illinois CPA Society, Maine CPA Society, FranServe, International Franchise Professionals Group, Franchise Brokers Association, and The You Network
Website: https://reedercpagroup.com/
Susie Liberatore, a seasoned entrepreneur, discovered her passion for business ownership at a young age. Following years of academic pursuits and corporate experience, she founded her initial venture, Visions2images.com. What began as a solo endeavor has now evolved into a thriving enterprise led by Susie and supported by a team of 13 professionals. In a remarkably short period, she has elevated the brand’s success by providing comprehensive services like website development, social media management, SEO, content creation, and paid advertising.
Fueling her entrepreneurial spirit, Susie went on to establish various companies, showcasing her versatility in business development. The latest addition to her portfolio is Franchise-clarity.com. Recognizing a gap in the franchise market, she innovatively developed marketing software to address specific needs within the industry. For inquiries on potential partnerships and investments, feel free to contact Susie Liberatore to discover how she can contribute to the growth of your business.
Whether you’re looking to grow your revenue, expand your customer base, or enhance your brand presence, this real workbook offers practical strategies and actionable steps tailored to your unique needs.
https://wondrous-author-3639.ck.page/e1e5dfca86
