Description

Podcast Summary: How do you approach your marketing when times get tough?

Do you pull back, stop altogether, or go full force ahead? The truth is you can’t afford to NOT be marketing! While it may seem counterintuitive to spend money on advertising and promotion when your revenue slows down, you still need to be in front of your audience. The good news is that with the right marketing strategies you can stay top of mind and continue to nurture your customer base.

Key ideas:

• If your competition keeps up with marketing when you pull back, you stand to lose even more
• It takes 10x more effort and expense to convert a new lead into a customer than it does to sell to a current customer
• It’s harder to build trust with new audiences when the economy is not doing well
• Look for ways to support and provide value to your current customers

By 2027 Visions2images will be the #1 creative agency for franchise owners who want to share their local hometown connection with their unique stories and personalities to their local audience.

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.